Branding - Print - Product - Strategy - Production
One of my favorite self-initiated projects was to design high-end, non-alcoholic drink aimed predominantly at females aged 30 and over. I discovered that “24% of people in the UK do not drink alcohol, and 71% of that percentage are women”, and these statistics are where I found my inspiration. There are very few drinks aimed only at adult females, meaning there is a niche market for this product. The very feminine bottle is clear glass with a red interior.
I created brand guidelines to ensure consistency. The book was printed on 330gsm plike with a red foil sleeve.
Above is the point of sale and way of advertising the product. The tray was created using LED lights, two sheets of 5mm laser cut acrylic and the logo was cut out of a sheet of aluminum on a CNC machine.