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The road to Wembley

A recent project I completed while at Brand and Deliver was designing an game for LG employees. 

The Brief

To create a football based game to sit within LG’s training platform, LG Lounge. The aim of the game is to highlight the partnership between LG and the FA. The game must be fast-paced, engaging and fun, there needs to be an overall leaderboard to show results. 

Key Requirements

Creative Direction 

UX Design 

Front End Development (fully responsive) 

Back-end Database Development 

The Players

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The Graphics

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The game - Mobile

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The game - DESKTOP

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LG’s Target Practice


Set in England’s training ground St George’s Park, you will be working hard to become part of the team. You have 50 seconds to get as many points as possible within the time allocated.

Aim for the target within the goal, each layer of the target will give reward you with points, extra time or bonus points. Giving you alternative bonus, to keep the player guessing what will be won next. There will be a pop-up ‘Three Lions’ badge, do you click on that an win the bonus prize or aim for the middle of the target?

Playing function

- Desktop - Drag and release to let go of the ball

- Mobile - Drag and release to let go of the ball

The email


HTML Banners

While at Brand and Deliver I created many different sets of HTML banners for numerous campaigns. The campaign below is highlighting LG's partnership with the FA during the World Cup.

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Print Ready creative

While at Brand and Deliver I was responsible for creating industry print ready artwork for numerous LG campaigns. Each ad would be checked through Specle as all magazines have different printing requirements. The Magazines include Timeout, Stylist and Shortlist to name a few.


 Art Direction: Tyler Berry

Game Management: Julie Bodie

Creative: Gemma Holloway

Asset Creation: Gemma Holloway

Game Build: Umezeyi Sule

HTML Banners: Node

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