Creative - Art Direction - 3D

Market leader Dulux required a distinctive, engaging and open stand design for their presence at the National Painting and Decorating Show. As a designer at Brand and Deliver I was asked to create it.


CREATIVE DIRECTION

Today's customer is in control.

And loyalty is not a given.

They are savvy shoppers, who expect quality from

every purchase, and are happy to explore their options.

Securing their business will take proof.

A winning combination.

Durability, efficiency, breadth of choice. With a host of attributes,

Dulux authentically takes the lead in offering more than a product,

delivering end-to-end solutions for every customer's needs.

The proof is in the paint.

Allowing customers to experience Dulux's leading-industry

decorating solutions first-hand they can see for themselves

that this title is well and truly earned.

Creating a partnership for life.

Retaining this loyalty takes investment. Going beyond the tin,

and investing on an individual, customer-to-customer basis,

Dulux is the choice for those who desire to grow their business

within a trustworthy partnership.

Beyond the tin

Creative and Art Direction : Gemma Holloway

3D Stand : Gemma Holloway

Asset Creation: Gemma Holloway

Colour Render : John Svanberg