Creative - Art Direction - 3D
Market leader Dulux required a distinctive, engaging and open stand design for their presence at the National Painting and Decorating Show. As a designer at Brand and Deliver I was asked to create it.
CREATIVE DIRECTION
Today's customer is in control.
And loyalty is not a given.
They are savvy shoppers, who expect quality from
every purchase, and are happy to explore their options.
Securing their business will take proof.
A winning combination.
Durability, efficiency, breadth of choice. With a host of attributes,
Dulux authentically takes the lead in offering more than a product,
delivering end-to-end solutions for every customer's needs.
The proof is in the paint.
Allowing customers to experience Dulux's leading-industry
decorating solutions first-hand they can see for themselves
that this title is well and truly earned.
Creating a partnership for life.
Retaining this loyalty takes investment. Going beyond the tin,
and investing on an individual, customer-to-customer basis,
Dulux is the choice for those who desire to grow their business
within a trustworthy partnership.
Beyond the tin
Creative and Art Direction : Gemma Holloway
3D Stand : Gemma Holloway
Asset Creation: Gemma Holloway
Colour Render : John Svanberg