Creative - Experiential - Stand Design - 3D
Future Decoded- Creative Route one
CREATIVE DIRECTION
Lenovo is a major client for Brand and Deliver and as a designer there I am often asked to work on stands for the brand.
With an abundance of choices, a flood of information,
and a sea of bellowing brands, Expo’s can be an
overwhelming experience for visitors.
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And for exhibitors, capturing attention is solely the first challenge.
Retention of attention is the true test.
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The Lenovo 2018 Future Decoded experience offers more.
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It is an environment that immerses visitors in the
VIP experience they deserve. A premium haven that hosts
a variety of renowned. business technology solutions.
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With a design that speaks to the ingenious design,
and superior strength of Lenovo technology.
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This is not a laptop.
This is an experience.
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The FInal BUILD
Future Decoded- Creative Route Two
CREATIVE DIRECTION
The need for technological flexibility has never been greater.
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Global business means a mobile office.
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Whether they’re on their way to a business meeting
on home turf, or sharing strategies whilst lapping up
sun and surf, customers need a durable technology
that they can trust.
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With Lenovo technology there are no boundaries to your office.
No four walls. No technological constraints. No preconceptions.
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Experience the working environment of the future,
miles away from the traditional office of the past with
Lenovo business technology solutions.
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This is not a corner office,
This is technology that adapts to its surroundings.
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Dixons Conference - Creative route one
An evolved label.
Gaming has grown up, and the once deplored “gamer” label is now a proud title to hold,
computer gaming being a boastful national pastime for millions.
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A new wave of investment.
Creating a truly immersive and powerful gaming experience requires technologically
superior components. Today’s gamers know this, and are willing to invest to improve
their long-term gaming experience.
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A combination of innovation.
With a savagely powerful interior built for the most intense gaming experiences,
a stylish aesthetic that demands attention, and a compact design built to fit your
gaming pleasure around your working life, Lenovo Legion machines are the only
companion for today’s modern gamer.
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A combination of innovation.
With a savagely powerful interior built for the most intense gaming experiences,
a stylish aesthetic that demands attention, and a compact design built to fit your
gaming pleasure around your working life, Lenovo Legion machines are the only
companion for today’s modern gamer.
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Built for gaming.
Designed for you.
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Dixons Conference - Creative route Two
Dixons Conference - Creative route Two
The technological landscape is shifting dramatically.
With more ambitious human needs, comes the requirement for
more monumental technological advances.
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Machines with capabilities so vast they are seemingly endless.
Innovative and adaptable technology that leads you into an
exploratory treasure trove of creative potential.
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Scale the heights of cutting-edge computing.
Grow and revolutionise your business in a flexible, creative way with
Lenovo’s world-leading technological mastery.
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Explore the new frontier.
Discover YOGA.
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Dixons Conference - MIX OF THE TWO
The FInal BUILD
Creative and Art Direction : Rob Pratt & Gemma Holloway
3D & Renders : Gemma Holloway
Asset Creation: Gemma Holloway
Print Ready Artwork: Gemma Holloway