Creative - Experiential - Stand Design - 3D

Future Decoded- Creative Route one


CREATIVE DIRECTION

Lenovo is a major client for Brand and Deliver and as a designer there I am often asked to work on stands for the brand. 

With an abundance of choices, a flood of information,

and a sea of bellowing brands, Expo’s can be an

overwhelming experience for visitors.

And for exhibitors, capturing attention is solely the first challenge.

Retention of attention is the true test.

The Lenovo 2018 Future Decoded experience offers more.

It is an environment that immerses visitors in the

VIP experience they deserve. A premium haven that hosts

a variety of renowned. business technology solutions.

With a design that speaks to the ingenious design,

and superior strength of Lenovo technology.

This is not a laptop.

This is an experience.

The FInal BUILD

Future Decoded- Creative Route Two


CREATIVE DIRECTION

The need for technological flexibility has never been greater.

Global business means a mobile office.

Whether they’re on their way to a business meeting

on home turf, or sharing strategies whilst lapping up

sun and surf, customers need a durable technology

that they can trust.

With Lenovo technology there are no boundaries to your office.

No four walls. No technological constraints. No preconceptions.

Experience the working environment of the future,

miles away from the traditional office of the past with

Lenovo business technology solutions.

This is not a corner office,

This is technology that adapts to its surroundings.

Dixons Conference - Creative route one

An evolved label.

Gaming has grown up, and the once deplored “gamer” label is now a proud title to hold,

computer gaming being a boastful national pastime for millions.

A new wave of investment.

Creating a truly immersive and powerful gaming experience requires technologically

superior components. Today’s gamers know this, and are willing to invest to improve

their long-term gaming experience.

A combination of innovation.

With a savagely powerful interior built for the most intense gaming experiences,

a stylish aesthetic that demands attention, and a compact design built to fit your

gaming pleasure around your working life, Lenovo Legion machines are the only

companion for today’s modern gamer.

A combination of innovation.

With a savagely powerful interior built for the most intense gaming experiences,

a stylish aesthetic that demands attention, and a compact design built to fit your

gaming pleasure around your working life, Lenovo Legion machines are the only

companion for today’s modern gamer.

Built for gaming.

Designed for you.

Dixons Conference - Creative route Two

Dixons Conference - Creative route Two

The technological landscape is shifting dramatically.

With more ambitious human needs, comes the requirement for

more monumental technological advances.

Machines with capabilities so vast they are seemingly endless.

Innovative and adaptable technology that leads you into an

exploratory treasure trove of creative potential.

Scale the heights of cutting-edge computing.

Grow and revolutionise your business in a flexible, creative way with

Lenovo’s world-leading technological mastery.

Explore the new frontier.

Discover YOGA.

Dixons Conference - MIX OF THE TWO

The FInal BUILD

Creative and Art Direction : Rob Pratt & Gemma Holloway

3D & Renders : Gemma Holloway

Asset Creation: Gemma Holloway

Print Ready Artwork: Gemma Holloway