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Creative - Experiential - Stand Design - 3D

Future Decoded- Creative Route one


CREATIVE DIRECTION

Lenovo is a major client for Brand and Deliver and as a designer there I am often asked to work on stands for the brand. 

With an abundance of choices, a flood of information,

and a sea of bellowing brands, Expo’s can be an

overwhelming experience for visitors.

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And for exhibitors, capturing attention is solely the first challenge.

Retention of attention is the true test.

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The Lenovo 2018 Future Decoded experience offers more.

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It is an environment that immerses visitors in the

VIP experience they deserve. A premium haven that hosts

a variety of renowned. business technology solutions.

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With a design that speaks to the ingenious design,

and superior strength of Lenovo technology.

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This is not a laptop.

This is an experience.

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The FInal BUILD

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Future Decoded- Creative Route Two


CREATIVE DIRECTION

The need for technological flexibility has never been greater.

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Global business means a mobile office.

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Whether they’re on their way to a business meeting

on home turf, or sharing strategies whilst lapping up

sun and surf, customers need a durable technology

that they can trust.

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With Lenovo technology there are no boundaries to your office.

No four walls. No technological constraints. No preconceptions.

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Experience the working environment of the future,

miles away from the traditional office of the past with

Lenovo business technology solutions.

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This is not a corner office,

This is technology that adapts to its surroundings.

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Dixons Conference - Creative route one

An evolved label.

Gaming has grown up, and the once deplored “gamer” label is now a proud title to hold,

computer gaming being a boastful national pastime for millions.

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A new wave of investment.

Creating a truly immersive and powerful gaming experience requires technologically

superior components. Today’s gamers know this, and are willing to invest to improve

their long-term gaming experience.

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A combination of innovation.

With a savagely powerful interior built for the most intense gaming experiences,

a stylish aesthetic that demands attention, and a compact design built to fit your

gaming pleasure around your working life, Lenovo Legion machines are the only

companion for today’s modern gamer.

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A combination of innovation.

With a savagely powerful interior built for the most intense gaming experiences,

a stylish aesthetic that demands attention, and a compact design built to fit your

gaming pleasure around your working life, Lenovo Legion machines are the only

companion for today’s modern gamer.

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Built for gaming.

Designed for you.

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Dixons Conference - Creative route Two

Dixons Conference - Creative route Two

The technological landscape is shifting dramatically.

With more ambitious human needs, comes the requirement for

more monumental technological advances.

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Machines with capabilities so vast they are seemingly endless.

Innovative and adaptable technology that leads you into an

exploratory treasure trove of creative potential.

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Scale the heights of cutting-edge computing.

Grow and revolutionise your business in a flexible, creative way with

Lenovo’s world-leading technological mastery.

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Explore the new frontier.

Discover YOGA.

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Dixons Conference - MIX OF THE TWO

The FInal BUILD

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Creative and Art Direction : Rob Pratt & Gemma Holloway

3D & Renders : Gemma Holloway

Asset Creation: Gemma Holloway

Print Ready Artwork: Gemma Holloway

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