OnCall-RGB-500px.png

Creative - Branding - Key Art

While working at Brand and Deliver I was asked to create a brand for a medical app. OnCall is an educational learning app aimed at medical professionals at various stages of their career.
Before the app can be designed and built, there is the need for a professional brand identity.
-Design Direction

- Graphic Design
- Logo Design

- Imagery / Key Art

- Mini Brand Guidelines (including typography, colour palette and usage)


CREATIVE DIRECTION

Screen Shot 2018-11-07 at 14.43.11.png


The logo

Screen Shot 2018-11-07 at 15.10.47.png


Key art

Screen Shot 2018-11-07 at 14.35.11.png
Screen Shot 2018-11-07 at 14.35.29.png


Mock Ups

ONCall-AppMockup.png
ONCALL-StationaryMockup.png


BranD Guidelines

Below are a few pages from the brand guidelines. Although this is a serious medical app, it still has a bold, modern and distinct look to keep the user engaged and interested.

Screen Shot 2018-11-07 at 14.37.57.png
Screen Shot 2018-11-07 at 14.38.06.png
Screen Shot 2018-11-07 at 14.38.41.png
Screen Shot 2018-11-07 at 14.39.20.png
Screen Shot 2018-11-07 at 14.39.44.png
Screen Shot 2018-11-07 at 14.39.52.png
Screen Shot 2018-11-07 at 14.39.59.png
Screen Shot 2018-11-07 at 14.40.06.png
Screen Shot 2018-11-07 at 14.41.52.png
ezgif.com-optimize.gif

Art Direction: Rob Pratt

 Creative: Gemma Holloway