Creative - Branding - Key Art

While working at Brand and Deliver I was asked to create a brand for a medical app. OnCall is an educational learning app aimed at medical professionals at various stages of their career.
Before the app can be designed and built, there is the need for a professional brand identity.
-Design Direction

- Graphic Design
- Logo Design

- Imagery / Key Art

- Mini Brand Guidelines (including typography, colour palette and usage)


The logo

Key art

Mock Ups

BranD Guidelines

Below are a few pages from the brand guidelines. Although this is a serious medical app, it still has a bold, modern and distinct look to keep the user engaged and interested.

Art Direction: Rob Pratt

 Creative: Gemma Holloway