Creative - Art Direction
My brief while working at Brand and Deliver was to make the impossible happen and send four pigs soaring above the iconic Brighton Pier. This stunt let the locals know MarathonBet were offering a mega 5,000/1 for the Seagulls to do the extraordinary and win the league.
We also had pundits Alan Smith and Andy Townsend join us on the beach to shout about out stunt on their personal social media channels.
Thousands of gobsmacked beachgoers came down to Brighton seafront to see the spectacle. Despite the millions spent on transfers, each Premier League team still starts on zero points, fields 11 men and plays 38 games. So pigs can fly! Marathonbet were sure that anything was possible, and as a result offered the enhanced odds!
Michael Rasmussen, Marathonbet representative, said: “Marathonbet is all about the extraordinary – much like Leicester City’s Premier League win in 2015/16. Most experts thought the newly promoted team didn't have a chance but MarathonBet disagreed, and those who believe in the ‘impossible’ should be rewarded with enhanced prices."