Whilst at STEEL London I was asked to design a logo for a horseracing brand for a pitch. The logo needed to feel prestigious and show some of the heritage of the club. The logo also needed to be iconic enough that it could stand alone without the supporting copy. While creating the logo I also designed some merchandise, business cards and a website skin - going the extra mile to ensure we won the pitch and also opening up a chance to upsell. Off the back of the logo we were also asked to design and manage the Website.