BRANDING - PRINT - PRODUCT -  STRATEGY - EXPERIENTIAL


This was a D&AD brief; the task was to promote Ted Baker in other countries, whilst retaining British humour. I liked the idea of how the old English merchants used to interact with customers and this was the starting point of my inspiration.  I made two brands under the heading Ted’s Merchants. They were Baker and Son’s - A Load Of Old Cobblers, and Ted the Rag and Bone man. The idea is to have these Merchants visible on the streets getting people talking about the brand. Creating the impression they are bringing the shop to the consumer. Above are promotional objects that I created and laser cut.